Our Story

Subhmanglam Jewellery was born from a vision rooted in tradition, trust, and timeless beauty. Our journey began in the year 1960, in the heart of Palanpur city, Gujarat, when our beloved grandfather, Shri Choksi Govardhan Das, laid the foundation of our brand with a humble 75-square-foot store. Back then, it wasn’t just a shop – it was a promise to bring honest craftsmanship and pure elegance into every home.

Over the decades, what started as a small space soon became a trusted name in jewellery across the region. With each passing year, our commitment to authenticity, quality, and customer relationships helped us grow – not just in size, but in the hearts of thousands.

Today, 65 years later, Subhmanglam Jewellery proudly operates from a sprawling 1,000-square-foot showroom in Palanpur, continuing the legacy started by our forefather. Though our store has grown, the values remain the same – to deliver beautifully crafted jewellery that reflects both tradition and contemporary elegance.

Our story is not just about gold, diamonds, or precious stones – it’s about trust earned over generations, relationships built on honesty, and a name that families have cherished for decades.

We are honoured to carry forward this legacy from Palanpur to the world – and invite you to be a part of it.